H&M vs ZARA

The battle for fashion retail

Download this
fashion data report

What you will learn
from this report

As the world’s leading fast fashion brands, H&M and Zara are among the retailers everyone is watching. Both companies operate internationally which gives them a great influence on fashion around the world. But similarities stop here. In terms of offering, H&M and Zara differ on almost every aspect.


So, how do these two retailing giants differ? We turned to data to draw a deep analysis of both collections so you can learn and implement this within your own brand. Here are the topics covered :


  • Number of products : evolution of the last 12 months
  • Assortments mix
  • Price positioning in key EU markets
  • Choice of colors
  • Sizes available

A very useful report everyone should read in the fashion retail industry

Former Dir. of Merchandising & Planning at H&M

Michael Lemner

© 2018 Retviews