Assortment strategy of each brand
Pricing benchmarks, price positioning, price structure
Color identities of the collections
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C L A U D I E
P I E R L O T
The affordable-luxury segment is in good shape. It combines the best of luxury — fashionable, quality products, and high service levels — with the best of fast-fashion retail. A distribution model where the brand retains full control of the supply chain to offer a quick transition from catwalk to store shelf with fast stock replenishment. France has some of the best of those brands so we took a deep dive into their collections to help you understand their assortment strategies.
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